About

Roy Bato
CEO, IBS Media | Broadcast Journalist | Public Relations Practitioner | Digital Transformation Advocate

With over 28 years of experience in print, radio, television, digital and multimedia journalism, Roy Bato is a recognized practitioner in the Philippine media industry. As the CEO of IBS Media, he oversees a network of traditional and digital platforms, shaping the future of media in the country.

Roy’s career includes serving as Chief of Staff to the President of the Publishers Association of the Philippines (PAPI), where he developed an extensive network within the print media industry. His expertise also extends to managing various social media platforms, with over 5 million combined followers, ensuring his messages reach a broad and diverse audience.

An accomplished media executive, Roy has operated, managed, and marketed numerous radio and TV stations across the Philippines. As the founding chairman of the Kapisanan ng mga Brodkaster sa Pilipinas (KBP) Calabarzon Chapter, he led the chapter to be nominated as one of the top KBP chapters nationwide, thanks to its impactful community initiatives.

Roy is also the founder of Asul.TV, Central Luzon Balita (the first digital news outlet in Region 3), Radyo Kalusugan (Asia’s first health radio station), and Pwersa Balita. His pioneering efforts in digital media have had a significant impact on how news is delivered in the Philippines.

In addition to his media work, Roy has owned a software company since 2011, where he designs and implements IT projects for prominent businesses and government agencies. A strong advocate for digital transformation, Roy seamlessly integrates technology with his media and public relations strategies to stay ahead of the curve.

Roy has also made notable contributions to digital political public relations, sharing his insights on strategies for winning the 2025 Philippine elections through digital platforms. He is the founder of IMCS+ (Integrated Media and Communications Solutions), which offers comprehensive services blending public relations, advanced social media, strategic communications, and news and content creation.

Through his extensive experience, Roy has become a leading figure in both broadcast journalism and political PR, leveraging technology and media to drive meaningful change in the industry.

You may contact Roy Bato through the following representatives

+63917.8000.642

+63917.156.7383